Every time someone visits your website, you can record their activity using a tool such as Google Analytics.Your visitors’ path can be traced through your website, giving you a great deal of useful information and marketing intelligence.
During this one-hour FREE workshop, you will learn how to set up and run the Google Analytics software, and how to interpret the results.
Why do I need to know?
The information available from the Analytics software is a valuable indicator of your website’s performance.By analysing the statistics, you will find out which pages are most visited, which keywords are most frequently used, and how to make use of this information.
This online workshop is a FREE, real-time, tutored session with a Questions & Answers section.
"I can recommend the weekly online IRUN workshops. The workshops give a sound overview of each topic presented. Each one attended has increased my knowledge and understanding of the subject. My latest workshop for example clarified how to make use of 'goal funnels' and 'drill down', some of the many new terms used by Google Analytics."
Alexina Law, Owner, Alexina Law Eco and Ethical Gifts
"I have just been part of your workshop on Website Analytics. Another complex part of running a successful web page that you delivered in a way that I could understand, thank you. This is the second workshop that I have attended and I am amazed at the extent of the web site analysis possible and wonder just how I have managed to get even one customer from my web site!"
Elizabeth Clegg, A Plan for Working Ltd
"Brilliant! By implementing the ideas and suggestions from the IRUN Pay Per Click workshop we have reduced our costs by 45% and now have much more targeted traffic to our website. Combined with the understanding of how we can use Google Analytics to monitor our sites performance I feel much more in control of our website and online marketing activity. It was also reassuring to know that a lot of the ideas I wanted to implement on the 'The Nice Cream Company' website were sensible and should help increase our rankings within Google. I now feel that when I sit down with our web designer he won't be blinding me with science and I will have an understanding of what I need and what is achievable.Thanks again!"
Nicola & Fay, The Nice Cream Company
Reserve your place on the Website Analytics Workshop here, or alternatively, phone 01865 920 003 for further information.
These FREE workshops are run on a rotation basis every Thursday between 10.00 - 10.30am
Places are reserved on a first come, first served basis.Numbers are limited, so book your place today.