Search Engine Marketing
Internet Marketing Online, your blended search approach
Unless you are lucky enough to operate in a market where you have a unique product and little competition it is likely that being found on the search engines for your chosen words/ phrases will become increasingly difficult, this is where internet online marketing using a blended search approach comes into its own.
Why is this important to me?
Ultimately the search engines will provide the most relevant results possible connected to the search criteria, however these days you will find that your website might be pushed down the rankings by multimedia, social networking sites, videos or e-brochures, blogs or images, therefore the need to optimise your website for blended search becomes paramount.
The IRUN approach to delivering online marketing and a ‘Blended Search’ recognises the increasing complexity (and opportunity) of the activities required to stay ahead on the internet. This aspect of your business development and internet marketing strategy revolves around an ever-changing environment which must be watched and responded too accordingly.
To stay at the top of your internet and marketing online challenges, demands an ongoing programme of tuning and monitoring to ensure the changing dynamics of the market, the customers and your competitors is understood and responded to.
So what is blended search?
Its basically an integrated approach to your internet marketing online. The diagram below gives an overview of the key requirements to deliver a true ‘blended search’ and establish the business as the primary provider of your particular offering within the market place.