In difficult economic circumstances, Orwell Engineering are seeing the benefits of deploying all the tools available to them to assist in their marketing strategy.
Situation
Orwell Engineering is a leading UK manufacturer of engineering products to the worldwide float glass industry.
Objective
Due to the economic climate and its negative effect on the transport and construction industries, which are key markets for glass production, Orwell needed to widen its client base and reach out to existing customers to capitalise on the need for spares and components.
Action taken
Customer Comments:
"In the last 6 months, Orwell Engineering has gone from a company with minimal marketing collateral to one with a fully content managed website, a CRM system for keeping in contact with clients and a state of the art digital catalogue which has really put us ahead of the game. The team at IRUN has advised us every step of the way, and helped us get the best return on our marketing investment. The marketplace is still very difficult, but I feel that we are much better equipped now to make the best of it."
Nick Dixon, Managing Director
