"We needed to increase the volume and quality of site visitors so that we could improve our chances of finding cars in what is a very competitive market.
Irun helped us to put together a new website, advised on and helped to write the copy for each of the main pages and advised on keywords for our Google Adwords campaign. We had tried previous companies who had made similar promises and not delivered, they all seamed more interested in getting you more clicks for less money but did not recognise the importance of the correct type of click ( a customer who costs you £1.50 per click but is serious is worth far more than 3 customers at £1.00 who are just surfing).
Irun Kingswood brought an understanding of not just click increase at reduced costs but combined this with a marketing strategy that targeted active customers so not only did we have an increase in clicks, but we found a proportional increase in enquiries linked to those clicks, Irun Kingswood also helped us hone our website to target more specific areas and a better quality of enquiry which has not only brought our cost of conversions down from £17 each to on average £12 but has increased profitability as due to a smaller collection area and a better class of vehicle being collected our profit margin per car has increased. We were also given training on how to alter our web site content, the Irun package makes this very easy and allows us to very quickly adapt to any changing market conditions.
We are delighted with the results and have now had to move our business to a much bigger garage and storage complex to handle the increase in cars and therefore business."
Ryan Clarke, Director
