Search Engine Optimisation

Google has been making some updates to their AdWords policies, and starting from this month, will no longer be allowing telephone numbers in the ad text.

Any ads which contain phone numbers in the text, will be disapproved by Google. If you do still want to include a number with your ad, the call extension feature is available.

There are advantages to using the call extension feature, as you will easily be able to measure conversions from your ads and track information such as, phone impressions, phone calls, phone-through rate and average cost per call.

Before you jump into investing a load of money with Google AdWords, make sure you've got a clear idea of what you want to achieve from it and set a realistic budget. PPC Campaigns can take a lot of work and fine tuning to get them just right for your business, so we've got some top tips on how to get started to make sure it's a worthwhile investment for your business...

Having well written ads and relevant keywords doesn't just apply to your Google Adwords, it's important for your organic listings too. The description and title displayed on Google is what could attract potential customers to your site, so it needs to be appealing, for both real people and the Googlebots.
 

Since Google's recent Penguin update which had a massive impact on many sites, especially those with lots of "unnatural links", there has been plenty of speculation about what "good" links are and whether you should bother with linking at all.

Despite a lack of clarity from Google as to what links are considered "unnatural", link building remains an important part of search engine optimisation, for now at least.

Everyone is always going on about how you need to get fresh content on your website regularly in order to keep Google happy, but it isn't always that easy. It's easy to quickly run out of talk about your products and services, and you're left stuck not knowing what to do next.